Don’t market yourself. Editors and readers don’t know what they want until they see it. Scratch what itches. – Donald M. Murray (1924-2006), author of A Writer Teaches Writing
Right. But does that work? Can writers get away with not marketing themselves? We’re told all the time that we have to maintain websites, be active on facebook and twitter, build an audience, etc.
So, many writers do. Other writers will insist writers who market themselves aren’t “true” writers, because true writers spend their time writing and being creative – they don’t have time to dig into the business of marketing. Besides, it’s been argued, if your writing is good enough, people will find it without you screaming your name all over the internet.
What do you think? What do you do? Can you be a writer and a marketer? Does it hurt your writing to market it? If you market, are you, by definition, probably not much of a writer?